HOW HAIR COMAPANIES MARKET WEAVE

The war is on in the black community and other communities and the hot topic is extensions or weave. Women desprately desired longer locks or the oppurtunity to create a different look. Hair companies attempt to give woman what they want. The market for extensions is very big because women all over the world love and want to have good hair. They want to have good hair so much that they could spent up to 1,000 dollars or more on a good hair do. People that do not wear fake hair may think that it's silly to spend that type of money but to hair many woman it's not. Sellers realized that the potiental money that they could obtain from opening up a hair business could be substantial. In 2012 there are several thousand hair companies that all sell the same products. The amount of hair companies started to become a big problem because marketing hair is hard when so many people are doing it. The first thing people want to know is what is consider good hair? If every company claims to have good hair than how do you figure that out without first purchasing the products? It can be very expensive to purchase hair so you must do your research. Many hair companies have videos on youtube that display their hair. The oppurtunity to advertise your hair on youtube gives your audience or prospective buyers a better idea of what they are purchasing. Youtube has become a very strong marketing and advertising tool over the years since it's been created. Many companies share their reviews of products so customers can get an idea of what it is their buying.